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UNDERPINNED X GUEST ARTICLE: ‘HOW TO POSITION YOURSELF AS AN EXPERT IN YOUR FIELD’

Creating a niche as a freelancer is a valuable way of standing out from the crowd, building your confidence, and getting seen in all the right places.  

69% CHAT X INTERVIEW: DIY DESIGN

Here I chat to three collaborators working in different sectors, to find out their perspectives on how non-designers can successfully implement branding and design.

Rachel White – founder of two related boutique PR organisations, who we worked with on the rebrands of both organisations, Brick and House of DIY.

 
 

Byta: How We Listen: Interview

Rachel takes part in Byta’s Industry series, exploring the changing ways in which we listen to, consume and engage with music.

ECHO INTERVIEW: MEMBER STORY

We were incredibly excited to interview our newest Echo member Rachel White, founder of House of DIY and Brick London. We asked Rachel what attracted her to join the Echo community, how House of DIY came about and what her key learning moments are amid a pandemic.

CREATIVE BOOM: TIPS ARTICLE


LOVELY WORDS FROM CLIENTS, WORKSHOP PARTNERS AND PARTICIPANTS ❤️

"Working with Rachel is always a pleasure, but in this case, she really went above and beyond. Her work with our students was more than positive; it was clear, informative, and inspiring." UnderPinned

“Best webinar I've attended in the last six months!” - DIY PR workshop student

“Friendly and professional, Rachel helped us demystify PR and gave us tools to build a strategy that we can truly act on. The sessions really helped us to define our USP further and empowered us to get out there with confidence and pride in our work! It has been invaluable!” - Camila & Trine aka Foreign Affairs

“Rachel has been wonderful in every way. We could not have asked for a more supportive and thoughtful consultation. We would definitely recommend.” Cleo and Innie, That’s Me Stories

"I loved my PR Power Hour with Rachel, and especially how tailored the session was. I learned much more in an hour of one-to-one than in many marketing webinars, lectures and coaching sessions combined. Super powerful!"- Sara, freelance writer & founder of Women of the Wick

“Rachel cares about your business like her own and will go the extra mile to make a difference. A smiling face & a positive attitude- an absolute delight to work with. I would recommend Rachel for everything PR!” Akriti, Founder- Urbiana Co Founder- Headway Abroad

“The session with Rachel was so helpful! I now understand perfectly the PR process, how to write a good pitch, where & how to do my research for places I want to be featured and she gave me actionable feedback on what I had already prepared.” Camille, Project Roots

"So many valuable takeaways in such a short session" - Studio Nelle, PR power hour

“Rachel’s insight into how music artists can DIY their own PR and self-start their own momentum was refreshing and inspired. From start-to-finish, Rachel was awesome.” — The Rattle

“Thank you for all the tips and advice given at your talk at Underpinned. I left the event feeling empowered and ready to go!” — Rebecca, DIY PR workshop student

“Rachel ran a really engaging online workshop for the Echo community. It was tailored perfectly to help small business owners, freelancers and sole traders to DIY their PR.” - Stuart, Economy of Hours

“Absolutely super workshop! Incredibly valuable content delivered in an informal way, all very accessible - thank you". - DIY PR workshop student

“Rachel’s expertise and passion for coaching and supporting a small business like mine is inspiring, and I would definitely recommend her. Rachel has left me feeling confident and having all the tools necessary to run my next event!”— Kelly, First Steps

“The attention and dedication given by Rachel & House of DIY exceeded all my expectations and has really helped to propel my business in ways that would not have been possible for me to do alone.” - Rachael, One Small Step Zero Waste store