MEET RACHEL WHITE, PR CONSULTANT & FOUNDER
Hi, I’m Rachel.
Working with music creatives and founders in helping them to thrive and build confidence in telling their stories is why I started House of DIY, the do-it-yourself arm of my PR agency Brick London.
I’m passionate about working with people who want to grow, shine, and be seen, using the clout and potency that PR creates.
I left my job in 2010 (during a recession and in one of the most expensive cities in the world, London!) to start a business I was passionate about and to inject some agency into my life.
I know the resilience it takes to launch yourself as a founder or explore a creative career, and maintain momentum. As an introvert, I’m not a natural-born business-minded person- I never thought I’d run my own business, but I’ve learnt to be quietly confident - the best communicators often are! I’ve found the secret to this is crafting ways of telling your story in your style.
Experience
I’ve been championing creative individuals and brands for almost two decades, as a Public Relations executive and then for my PR agency, Brick, for the past 10 years. I’ve activated brand comms for over 500 brands, starting in food & drink and moving into a mix of music, arts, culture and events clients that I’m so proud of.
At agency level I handled accounts such as the delightfully peculiar Hendrick’s Gin, the international art fair Art London, the innovative technological pan-Asian restaurant Inamo, the award-winning pub group Geronimo Inns, and youth-empowering charity The Anne Frank Trust.
I’m a story-teller at heart, starting my career as a writer, before steering artist campaigns in the vibrant and competitive music industry, to delivering impactful workshops and courses for various partners and educational establishments.
I’ve lectured at the University of West London, teaching across PR, Marketing and Advertising, and delivered talks, spoken on panels and led workshops for platforms such as General Assembly, The Ultimate Seminar, SheSaidSo, Day of the Girl, The Rattle, UnderPinned, Economy of Hours, The University of Westminster, and The Youth Marketing Academy, to spread the word on the power of DIY PR, and to keep my skills relevant and razor sharp.
I place coverage on a daily basis for my PR clients in The Financial Times, The Observer, The Guardian, GQ, BBC, Grazia, Clash, The Wall Street Journal, & hundreds more titles.
Why work with me?
Whether you’re launching a music campaign, or starting a new creative business, I’ll guide you through building a sound and bespoke PR strategy, with strong foundations and the potential to level up as you grow in confidence and visibility. We’ll create a strategy that works for you, your lifestyle and your business.
I’m in your corner all the way with tailored advice and support based on your PR needs. My 1:1 programmes allow me to give you all the guidance and accountability you crave.
I pride myself on my proven set of tangible PR tools, allowing you to get straight to work. From practical tools to mindset adjustments that help you to position your PR for rich visibility.
Whether we’re having a one-off strategy sessions, or you’re in for the long haul with monthly 1:1 training, you can always expect 100% good energy from me, as well as a friendly face and flexibility.
Here are some lovely client testimonials if you’d like to hear more about working with me.
Connect with me on LinkedIn.
✨ MY EXPERIENCE: WORKSHOPS, TEACHING & TRAINING ✨
I host workshops all year round, helping small business owners DIY PR. I deliver sessions both online and IRL to a number of organisations, from universities to brands, charities to corporations.
Some of my favourite topics include:
How to Harness the Power of DIY PR: PR is the most powerful tool in marketing - how to master it
PR for introverts: How quiet people can be seen and heard in a noisy world
PR for creative businesses in 10 steps: A bite-sized, actionable introduction to the world of DIY PR.
The Rise of Digital DIY PR and why you should be doing it.
5 ways to break through the noise: a workshop for music artists
Get in touch if you’d like to hire me to run a workshop or speak at your event.
